The CIRQU Playbook for KAMs
Learn what CIRQU is, why it can be an effective retention tool, and how to leverage it in your sales conversations.
Why does CIRQU help me, a PepsiCo KAM?
A growing majority of clients have ESG goals. CIRQU can help retain those customers or support new business opportunities.
- Retain your clients and work toward sales goals
- Work toward your PDRs
- Contribute to PepsiCo Positive goals
"I wish more KAMs knew about this program. Bringing up CIRQU with my sustainability-minded client helped me engage them and strengthened my relationship with them. It helped my client work toward their sustainability goals."
Thomas B.
Senior KAM at PepsiCo
What is CIRQU?
CIRQU is a PepsiCo initiative that helps your customer turn recyclable materials into measurable environmental impact.
It’s FREE for eligible PepsiCo customers.
CIRQU aims to close the loop by returning recyclable plastic and aluminum to PepsiCo's supply chain, helping to advance circularity.
How it works
Replenysh team onboards the client and they receive free super-sacks
Replenysh is the company that operates the program. All we need from you is the client's basic contact information and address and we'll drop off the free super-sack containers within a week.
Guests recycle in front-of-house bins
Most properties already have bins, but guest-facing bins may be provided to eligible PepsiCo customers upon request.
Staff sorts materials into super-sacks
Staff brings bags from guest facing bins to the back-of-house area and sorts the material into super-sacks by material type. CIRQU provides sorting instruction packets and training support.
Schedule a pickup through the app
Once super-sacks are full, staff or manager can schedule a pickup through the Replenysh app and materials are hauled away.
Client shares impact report data
Custom impact report page will get updated at the end of the month with total amount recycled, carbon emissions reduced, and breakdown of material type.
Bring up CIRQU when...
- Customer mentions sustainability goals or ESG initiatives
- During bi-annual review meetings or contract renewal discussions
- Customer wants to differentiate their brand or engage the community
- You want to differentiate your pitch vs a competitor
Walkthrough and handoff
- Walk them through the CIRQU Customer Presentation page
- If they're interested, just enter their contact info here and the Replenysh team handles the rest.
The Replenysh team aims to schedule a consultation call within 48 hours with the client.
Properties that have already joined
San Antonio Marriott Riverwalk & Rivercenter
"This program is so easy and seamless to incorporate in our current operations. This is as simple as it gets."
Brittney S.
Director of Event Operations
Westin Denver International Airport
"Had we known partnering with CIRQU on circularity would have been this easy, we would have done it a long time ago."
Curtis H.
Director of Engineering
Energizer Park
"We used the impact report data that the CIRQU program provided to help achieve a LEED certification for our stadium."
Alex B.
Senior Manager of Facility Operations & Sustainability
Marriott Irvine
"This program is simple for our staff to follow — they provide the bins, handle everything, and even pay you for it. It's a win-win."
Josh H.
Director of Food & Beverage
Do you have questions about CIRQU?
The CIRQU team is here to support you. Reach out with any further questions, materials, or customer introductions.
Contact the CIRQU TeamIf you want extra support on your sales call to explain CIRQU, let us know and we will join your call to explain the program directly to your customer.
Frequently Asked Questions
How much does this program cost?
The program is fully sponsored by PepsiCo, so there’s currently no cost for clients to participate.
How much extra work is it for clients?
Its not much extra work for the housekeeping staff. They need to bring the bags from guest facing bins to the BOH area and sort the material into super-sacks by material type (aluminum, PET, and glass). The CIRQU team takes care of the rest.
How long has CIRQU been around at PepsiCo?
CIRQU has been in operation since 2021.
How is this different from traditional recycling?
Traditional recycling often doesn’t provide transparency on how much is collected or what happens to those materials. With CIRQU, the process is trackable, and materials are directed back into manufacturer supply chains whenever possible. You can view this information in your impact report.
What materials can clients collect?
CIRQU program accepts aluminum cans and PET #1 bottles.
Is staff training on sorting provided?
Yes, the property will receive training materials with their super-sack drop off in both English and Spanish to explain how sorting works. Properties have found it easy and straightforward.
What materials will be provided to the client?
When the CIRQU/Replenysh team onboards the client, after understanding their storage capacity and materials they typically collect, they will provide the training materials, supersacks, bins, labels and guest facing bins.
Whats the difference between customer front-facing bins and back-of-house storage containers?
Front-facing bins are provided by the client for visitors to dispose of materials and sort recyclables (option for PepsiCo to help co-brand them). Back-of-house containers are provided by the CIRQU team to store materials until pickup.
What is CIRQU vs Replenysh?
PepsiCo partners with a company called Replenysh that operates the PepsiCo CIRQU program. Refer to the program as CIRQU with your clients.