The CIRQU Playbook for KAMs
Learn what CIRQU is, why it's a powerful retention tool, and how to leverage it in your sales conversations.
Why does CIRQU help me, a PepsiCo KAM?
A growing majority of clients have ESG goals. CIRQU is a powerful program to retain those customers or win new business.
- Retain your clients and meet sales goals
- Help your clients in their Serve 360 initiatives
- Meet your PDRs
- Make a direct impact on Pep Positive goals
“I wish more KAMs knew about this program. Bringing up CIRQU with my sustainability-minded client helped me engage them and strengthened my relationship with them. It helped my client hit their sustainability goals.”
Thomas B.
Senior KAM at PepsiCo
What is CIRQU?
CIRQU is a PepsiCo program, powered by Replenysh, that turns your customer’s recyclable materials into measurable environmental impact.
It’s FREE for PepsiCo clients.
✨Recycling is transparent and trackable.
Unlike traditional recycling programs, CIRQU ensures the recycled materials go back into the supply chain and are given new life.
How it works
Replenysh team onboards the client and they receive free super-sacks
Replenysh is the company that operates the program. All we need from you is the client's basic contact information and address and we'll drop off the free super-sack containers within a week.
Guests recycle in front-of-house bins
Guest-facing bins can be provided by CIRQU free of charge upon request. Most properties already have bins.
Staff sorts materials into super-sacks
Staff brings bags from guest facing bins to the back-of-house area and sorts the material into super-sacks by material type. CIRQU provides sorting instruction packets and training support.
Schedule a pickup through the app
Once super-sacks are full, staff or manager can schedule a pickup through the Replenysh app and materials are hauled away.
Client shares impact report data
Custom impact report page will get updated at the end of the month with total amount recycled, carbon emissions reduced, and breakdown of material type.
Bring up CIRQU when...
- Customer mentions sustainability goals or ESG initiatives
- During bi-annual review meetings or contract renewal discussions
- Customer wants to differentiate their brand or engage the community
- You want to differentiate your pitch vs a competitor
Walkthrough and handoff
- Walk them through the CIRQU Customer Presentation page
- If they're interested, just enter their contact info here and the Replenysh team will take care of everything else.
The Replenysh team will schedule a consultation call within 48 hours with the client.
Properties that have already joined
With the CIRQU program implemented, these properties are successfully hitting their sustainability goals, engaging with more customers, and lowering their waste bills.
San Antonio Marriott Riverwalk & Rivercenter
"This program is so easy and seamless to incorporate in our current operations. This is as simple as it gets."
Brittney S.
Director of Event Operations
Westin Denver International Airport
"Had we known partnering with CIRQU on circularity would have been this easy, we would have done it a long time ago."
Curtis H.
Director of Engineering
Energizer Park
"We used the impact report data that the CIRQU program provided to help achieve a LEED certification for our stadium."
Alex B.
Senior Manager of Facility Operations & Sustainability
Marriott Irvine
"This program is simple for our staff to follow — they provide the bins, handle everything, and even pay you for it. It's truly a win-win."
Josh H.
Director of Food & Beverage
Do you have questions about CIRQU?
The CIRQU team is here to support you. Reach out with any further questions, materials, or customer introductions.
Contact the CIRQU TeamFrequently Asked Questions
How much does this program cost?
This program is FREE for clients to participate in since PepsiCo sponsors it.
How much extra work is it for clients?
Its not much extra work from the housekeeping staff. They need to bring the bags from guest facing bins to the BOH area and sort the material into super-sacks by material type (aluminum, PET, and glass). The CIRQU team takes care of everything else.
How many clients have already joined?
31 properties have joined and are successfully collecting materials for pickup.
How long has CIRQU been around at PepsiCo?
CIRQU has been around for over 5 years. It has been officially named CIRQU for 3 years. Before that, it was known as the Bottle Loop program.
How is this different from traditional recycling?
Traditional recycling has no transparency on how much you collect or what happens to it. With CIRQU, we ensure materials get back into manufacturers supply chains, and not landfills - we guarantee it and you can track it yourself in the impact report.
What materials can clients collect?
CIRQU program accepts aluminum cans, PET #1 bottles, glass, and more.
Is staff training on sorting provided?
Yes, the property will receive training materials with their super-sack drop off in both english and spanish to explain how sorting works. Properties have found it easy and straightforward.
What materials will be provided to the client?
When the CIRQU/Replenysh team onboards the client, after understanding their storage capacity and materials they typically collect, they will provide the training materials, supersacks, bins, labels and guest facing bins.
Whats the difference between customer front-facing bins and back-of-house storage containers?
Front-facing bins are provided by the client for customers to sort recyclables (option for PepsiCo to help label them). Back-of-house containers are provided by the CIRQU team to store materials until pickup.
What is CRIQU vs Replenysh?
PepsiCo Partners with a company called Replenysh that operates the PepsiCo CIRQU program. Refer to the program as CIRQU with your clients.